And why the next phase of growth needs demand to lead, writes Maj Gen (Dr) Rajesh Chopra, AVSM (Retd.), Director General, Indian Malt Whisky Association (IMWA)

As Indian distilleries embrace visitor experiences and storytelling, they aim to carve out a niche in the global whisky tourism landscape, appealing to an increasingly sophisticated

Across India, the art of celebration is being reimagined. The laughter that once rang out over cups of chai is now joined by the gentle chime of crystal glasses.