Trade pacts to spur premiumisation; IMWA seeks level playing field for Indian brands
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
The sealing of the India–EU Free Trade Agreement (FTA), which provides for steep reductions in import duties on wines, spirits and beer, has elicited a largely measured response from India’s alcoholic beverages industry.
The India-EU FTA significantly reduces tariffs across key categories including wine, spirits and beer, reshaping dynamics of premiumisation, quality standards and export opportunities for India’s burgeoning beverage sector.