Trade pacts to spur premiumisation; IMWA seeks level playing field for Indian brands
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
The sealing of the India–EU Free Trade Agreement (FTA), which provides for steep reductions in import duties on wines, spirits and beer, has elicited a largely measured response from India’s alcoholic beverages industry.
Hosted by Debojit on Badhta India Dekho, this episode features Maj Gen (Dr) Rajesh Chopra, AVSM (Retd), Director General, Indian Malt Whisky Association (IMWA), sharing insights from a life shaped by discipline, leadership, and continuous learning.