Trade pacts to spur premiumisation; IMWA seeks level playing field for Indian brands
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
A shift in taste and status is making locally crafted single malts the new benchmark behind the bar.
Early signals from industry bodies and domestic producers suggest the impact may be more evolutionary than disruptive