Early signals from industry bodies and domestic producers suggest the impact may be more evolutionary than disruptive

The sealing of the India–EU Free Trade Agreement (FTA), which provides for steep reductions in import duties on wines, spirits and beer, has elicited a largely measured response from India’s alcoholic beverages industry.

The India-EU FTA significantly reduces tariffs across key categories including wine, spirits and beer, reshaping dynamics of premiumisation, quality standards and export opportunities for India’s burgeoning beverage sector.