Trade pacts to spur premiumisation; IMWA seeks level playing field for Indian brands
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA),
New Delhi, Feb 26 (UNI) Welcoming India’s recent trade agreements with the UK, EU and the US, the Indian Malt Whiskey Association (IMWA), the association of premium Indian malt whisky brands,
The Karnataka government on Friday announced a series of reforms in the state’s liquor taxation and regulatory framework, including the introduction of a new alcohol-based duty structure, deregulation of price fixation, and technology-driven monitoring systems.
नई दिल्ली, दिव्यराष्ट्र:/ भारत में सिंगल माल्ट व्हिस्की की बढ़ती लोकप्रियता को अक्सर विश्वस्तरीय पुरस्कारों, प्रीमियमीकरण एवं निर्यात की महत्वाकांक्षाओं के नज़रिए से देखा जाता है। लेकिन इसकी असली कहानी टेस्टिंग रूम और डिस्टलरी टूर से कहीं दूर खेतों से शुरू होती है, जहां उगने वाला जौ (जिसे आमतौर पर सर्दियों की फसल माना जाता है) उच्च मूल्य के विश्वस्तर पर प्रतिस्पर्धी उद्योग की नींव रख रहा है।
India's single malt whisky tradition may be younger than Scotland's by centuries, but its climate, grain, and craft are producing something the old world never could. We break it down.
Not so long ago, options for drinks at Armed Forces functions and in the canteen were limited. If it was rum, it was Hercules, Sea Pirate or Old Monk, etc.
India's prominent distilleries are concentrated in regions already under measurable water stress: Rampur in Uttar Pradesh, Nashik in Maharashtra, the Nilgiris in Tamil Nadu, and Alwar in Rajasthan
Article by Maj Gen (Dr) Rajesh Chopra, AVSM (Retd), Director General, The Indian Malt Whisky Association (IMWA)The era when traditional geographies held an unchallenged monopoly on luxury spirits has definitively passed. The numbers clearly tell
The debut range comprises two expressions - Gamber Valley Private Collection 1 and Gamber Valley The Vault Series - positioned at the luxury end of the market.
The range, currently comprising two expressions under the Gamber Valley label, marks a portfolio pivot for the company as it moves into a category expected to grow at 20% annually.