Across India, the art of celebration is being reimagined. The laughter that once rang out over cups of chai is now joined by the gentle chime of crystal glasses.

As Indian distilleries embrace visitor experiences and storytelling, they aim to carve out a niche in the global whisky tourism landscape, appealing to an increasingly sophisticated

And why the next phase of growth needs demand to lead, writes Maj Gen (Dr) Rajesh Chopra, AVSM (Retd.), Director General, Indian Malt Whisky Association (IMWA)

Indian consumers could soon see more affordable European wines and spirits—from French and Italian labels to premium Spanish

The pact looks promising for cognac, brandy, and wine players, said industry executives, who did not wish to be named.

Finance Minister Nirmala Sitharaman on Monday participated in a small yet significant ritual takes place behind closed doors of the Finance Ministry - the Halwa Ceremony.

For decades, imported wines, whiskies, gins and other spirits sold into India carried some of the highest duty burdens in the world — often exceeding 150% on wine and spirits alike

The India-EU FTA significantly reduces tariffs across key categories including wine, spirits and beer, reshaping dynamics of premiumisation, quality standards and export opportunities for India’s burgeoning beverage sector.

Hosted by Debojit on Badhta India Dekho, this episode features Maj Gen (Dr) Rajesh Chopra, AVSM (Retd), Director General, Indian Malt Whisky Association (IMWA), sharing insights from a life shaped by discipline, leadership, and continuous learning.

The sealing of the India–EU Free Trade Agreement (FTA), which provides for steep reductions in import duties on wines, spirits and beer, has elicited a largely measured response from India’s alcoholic beverages industry.