Maj Gen Rajesh Chopra (retd), director general of the Indian Malt Whisky Association (IMWA), an industry body, feels that economic considerations also play a role. “Rising prices, higher taxation, and stricter regulations have made consumers more discerning in how they allocate their discretionary spend, and alcohol is no exception,” he says.

Maj Gen (Dr) Rajesh Chopra, AVSM (Retd), Director General, Indian Malt Whisky Association on India’s booming malt whisky market, export ambitions, sustainability, and what sets Indian single malts apart on the world stage

ProWine Mumbai, jointly organized by Messe Düsseldorf India and All Things Nice, is the premier annual international gathering in Mumbai that unites the entire alcobev industry—from wines, spirits, beers, craft beverages, meads, ciders, and cocktails, to premium mixers, zero-proof alternatives, and beyond. Through a comprehensive trade fair and curated Masterclass Program, ProWine Mumbai serves as a definitive platform for professionals to connect, discover trends, and engage with the future of India’s vibrant beverage culture.

An expert on Indian malts breaks down what makes Indian spirits such award-winning giants on the global scene

Across India, the art of celebration is being reimagined. The laughter that once rang out over cups of chai is now joined by the gentle chime of crystal glasses.

As Indian distilleries embrace visitor experiences and storytelling, they aim to carve out a niche in the global whisky tourism landscape, appealing to an increasingly sophisticated

Indian consumers could soon see more affordable European wines and spirits—from French and Italian labels to premium Spanish

The pact looks promising for cognac, brandy, and wine players, said industry executives, who did not wish to be named.

And why the next phase of growth needs demand to lead, writes Maj Gen (Dr) Rajesh Chopra, AVSM (Retd.), Director General, Indian Malt Whisky Association (IMWA)

Finance Minister Nirmala Sitharaman on Monday participated in a small yet significant ritual takes place behind closed doors of the Finance Ministry - the Halwa Ceremony.