Whisky 2.0: How Digital Touchpoints Are Shaping the Tastes of Young Consumers
Craft, community, and clicks—why the new wave of Indian whisky is all about digital discovery.
10 events found.
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What Factors Are Driving the Global Demand for Premium and Authentic Spirits?
No more just "drinking for the sake of drinking." These days, there's a global vibe around appreciating top-notch and authentic spirits
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IMWA trying to chart path to global prominence for Indian single malts
A year since its inception, Indian Malt Whisky Association (IMWA) is attempting to set industry guidelines and standards, and pushing for GI tag and seeks to build trust in Indian single malts in both domestic and global markets.
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What is Prompting More Women to Explore and Consume Single Malts?
A new demographic is not just entering the periphery of the single malt world; it is actively exploring, appreciating, and reshaping its narrative: women
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Can whisky tourism be leveraged as a branding and consumer loyalty strategy in India?
India is no stranger to whisky. With more than 260 million cases sold in 2024, the nation is positioned as one of the largest whisky-devouring nations globally.
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Beyond Metros: India’s Liquor Revolution Brews In Smaller Cities
India’s premium alcoholic beverage segment is undergoing remarkable
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Major General Dr. Rajesh Chopra on the Future of the Indian Malt Whisky Association
With Indian single malts gaining recognition across the globe, a new chapter begins in the whisky industry with the formation of the Indian Malt Whisky Association (IMWA). At the forefront is Major General (Dr) Rajesh Chopra, AVSM (Retd.) Director General, Indian Malt Whiskey Association, who shares insights into IMWA’s vision, challenges, and the road ahead for Indian malt whisky.
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Desi dram aims for global glory
Indian malt whisky is poised to claim its rightful place on the world stage. The vision is clear: Indian whisky earning the same protected status as Scotch,
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Godawan Artisanal Indian Single Malt Launches an Exclusive Triple Cask Expression for Global Travel Retail Markets
Bangalore, June 27th 2025 – Diageo India’s award-winning artisanal single malt brand, Godawan, proudly unveils the launch of its latest expression, the Godawan Triple Cask Travel Exclusive, created exclusively for global travel retail. The new Godawan Triple Cask Travel Exclusive is now available at Dubai Duty-Free and is launching first in India exclusively at Bengaluru Duty Free, with rollouts planned at other Duty-Free locations across India throughout 2025.
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What defines an Indian Single Malt whisky;…
We spoke to Major General (Dr) Rajesh Chopra, AVSM (Retd), Founder Director General, Indian Malt Whisky Association, who walked us through not only the distillation process, but also what defines an Indian single malt.