The Indian Malt Whisky Association (IMWA) aims to establish strict standards for Indian single malts, promoting quality and authenticity. With founding members and international collaborations, IMWA seeks a GI tag to protect genuine producers from misrepresentation and strengthen exports.

Maj Gen Rajesh Chopra (retd), director general of the Indian Malt Whisky Association (IMWA), an industry body, feels that economic considerations also play a role. “Rising prices, higher taxation, and stricter regulations have made consumers more discerning in how they allocate their discretionary spend, and alcohol is no exception,” he says.

Maj Gen (Dr) Rajesh Chopra, AVSM (Retd), Director General, Indian Malt Whisky Association on India’s booming malt whisky market, export ambitions, sustainability, and what sets Indian single malts apart on the world stage

ProWine Mumbai, jointly organized by Messe Düsseldorf India and All Things Nice, is the premier annual international gathering in Mumbai that unites the entire alcobev industry—from wines, spirits, beers, craft beverages, meads, ciders, and cocktails, to premium mixers, zero-proof alternatives, and beyond. Through a comprehensive trade fair and curated Masterclass Program, ProWine Mumbai serves as a definitive platform for professionals to connect, discover trends, and engage with the future of India’s vibrant beverage culture.