‘Indian Single Malt Whisky has distinctive characteristics of taste, aroma and mouth feel winning the patronage of customers globally’
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Producing single malt whisky in India is not only economically viable but also makes strategic sense, says Heemanshu Ashar, Head of Marketing (Luxury Portfolio), John Distilleries Ltd. |
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Founder and Chairman of John Distilleries, Paul John, told CNBC-TV18 that global whisky connoisseurs now recognise the superior quality of Indian single malts and are making the switch. |
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