The Indian Malt Whisky Association (IMWA) launched a certification hologram for Indian single malt whiskies amid rising domestic demand and growing global recognition

The Indian Malt Whisky Association (IMWA) on Wednesday announced the rollout of a certification trademark in the form of a hologram for Indian single malt whiskies.

While malt whisky has been produced in India for decades, there has never been a formal industry-wide standard governing the category. The IMWA’s new certificate

Paul John, founder & chairman of John Distilleries, says Indian spirits have created a formidable niche in the competitive world market