
Beyond Metros: India’s Liquor Revolution Brews In Smaller Cities
India’s premium alcoholic beverage segment is undergoing remarkable
India’s premium alcoholic beverage segment is undergoing remarkable
With Indian single malts gaining recognition across the globe, a new chapter begins in the whisky industry with the formation of the Indian Malt Whisky Association (IMWA). At the forefront is Major General (Dr) Rajesh Chopra, AVSM (Retd.) Director General, Indian Malt Whiskey Association, who shares insights into IMWA’s vision, challenges, and the road ahead for Indian malt whisky.
Indian malt whisky is poised to claim its rightful place on the world stage. The vision is clear: Indian whisky earning the same protected status as Scotch,
We spoke to Major General (Dr) Rajesh Chopra, AVSM (Retd), Founder Director General, Indian Malt Whisky Association, who walked us through not only the distillation process, but also what defines an Indian single malt.
The Indian Malt Whisky Association (IMWA) emerges as a game changer in the whisky landscape, uniting producers for quality, authenticity, and global recognition. With plans for GI tags and innovative practices, IMWA aims to position Indian single malts alongside the finest spirits globally.
A category long caught between acclaim and confusion is finding direction.
IMWA steps in to secure the identity, quality, and future of Indian malt whisky.
भारतीय सिंगल माल्ट व्हिस्की की पहचान और वैश्विक स्तर को आकार देने के एक निर्णायक कदम के रूप में, जुलाई 2024 में गठित भारतीय माल्ट व्हिस्की एसोसिएशन (आईएमडब्ल्यूए), भारतीय माल्ट व्हिस्की सोसिएशन की गुणवत्ता, प्रामाणिकता और अंतर्राष्ट्रीय मान्यता की
भारतीय सिंगल माल्ट व्हिस्की की पहचान और वैश्विक स्तर को आकार देने के एक निर्णायक कदम के रूप में, जुलाई 2024 में गठित भारतीयमाल्ट व्हिस्की एसोसिएशन (आईएमडब्ल्यूए), भारतीय माल्ट
The treaty has evoked mixed feelings from the Indian alco-bev industry. While it is good news for consumers, Indian premium single malt manufacturers have called for strengthening the regulatory environment and building safeguards.
The Indian Malt Whisky Association (IMWA) is the sole representative body for the Indian malt whisky industry, both single malt & pure/vatted malt whisky producers/manufacturers in India. Founded in 2024