Indian consumers could soon see more affordable European wines and spirits—from French and Italian labels to premium Spanish

The pact looks promising for cognac, brandy, and wine players, said industry executives, who did not wish to be named.

And why the next phase of growth needs demand to lead, writes Maj Gen (Dr) Rajesh Chopra, AVSM (Retd.), Director General, Indian Malt Whisky Association (IMWA)