Craft, community, and clicks—why the new wave of Indian whisky is all about digital discovery.

No more just "drinking for the sake of drinking." These days, there's a global vibe around appreciating top-notch and authentic spirits

A year since its inception, Indian Malt Whisky Association (IMWA) is attempting to set industry guidelines and standards, and pushing for GI tag and seeks to build trust in Indian single malts in both domestic and global markets.

A new demographic is not just entering the periphery of the single malt world; it is actively exploring, appreciating, and reshaping its narrative: women

India is no stranger to whisky. With more than 260 million cases sold in 2024, the nation is positioned as one of the largest whisky-devouring nations globally.

India’s premium alcoholic beverage segment is undergoing remarkable

With Indian single malts gaining recognition across the globe, a new chapter begins in the whisky industry with the formation of the Indian Malt Whisky Association (IMWA). At the forefront is Major General (Dr) Rajesh Chopra, AVSM (Retd.) Director General, Indian Malt Whiskey Association, who shares insights into IMWA’s vision, challenges, and the road ahead for Indian malt whisky.

Indian malt whisky is poised to claim its rightful place on the world stage. The vision is clear: Indian whisky earning the same protected status as Scotch,

We spoke to Major General (Dr) Rajesh Chopra, AVSM (Retd), Founder Director General, Indian Malt Whisky Association, who walked us through not only the distillation process, but also what defines an Indian single malt.