
What is Prompting More Women to Explore and Consume Single Malts?
A new demographic is not just entering the periphery of the single malt world; it is actively exploring, appreciating, and reshaping its narrative: women
A new demographic is not just entering the periphery of the single malt world; it is actively exploring, appreciating, and reshaping its narrative: women
India is no stranger to whisky. With more than 260 million cases sold in 2024, the nation is positioned as one of the largest whisky-devouring nations globally.